About Safoura zoroofchi

With a background rooted in Persian art and a passion for design, I bring a unique perspective to the world of textiles, objects, and curation. My expertise lies in rugs—both antique and contemporary—where I offer consultation, appraisal, and acquisition services for interior designers, collectors, and individuals seeking the perfect piece to complete a space.

In addition to sourcing and appraising, I collaborate with master weavers and artisans to design and produce custom-made rugs tailored to each client’s vision, blending timeless techniques with modern sensibilities.

As a collector of Persian art and objects, I also help clients discover exceptional pieces that bring cultural depth and character into interiors. Each object I source carries a story, selected for its beauty, craftsmanship, and connection to heritage.

Beyond advising and collecting, I draw on my training as a curator to create exhibitions that highlight the artistic, cultural, and historical significance of textiles and objects. My curatorial practice builds narratives that connect tradition with contemporary design, offering audiences immersive experiences that celebrate the artistry of craft.

Through these complementary roles—curator, advisor, designer, and collector—I aim to bridge the past and present, creating meaningful connections between art, design, and everyday life.